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AVERAGE LIFE INSURANCE RATES IN JULY 2024

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10 Jul 2024

In July 2024, understanding life insurance rates is crucial for individuals seeking financial security for their loved ones. Life insurance is a crucial means of providing financial security for your dependents in case something happens to you. This blog explores the factors influencing life insurance premiums and provides insights into current trends, helping you make informed decisions about securing coverage.

How much is life insurance?

Life insurance costs vary widely based on several factors, including age, health status, lifestyle choices, and coverage preferences. Insurers use these factors to assess the risk associated with each policyholder, which in turn determines the premium. Here's a more detailed look at what influences life insurance costs:


  1. Age:

    • Younger individuals: Generally pay lower premiums because they tend to have a longer life expectancy and present a lower mortality risk to insurers. For example, a 25-year-old might pay significantly less than a 50-year-old for the same coverage amount and term length.

    • Older individuals: Higher premiums due to increased risk of death as age advances.


  1. Health Condition:

    • Good health: Lower premiums for those without significant health issues. Insurers often require medical exams to determine health status.

    • Pre-existing conditions: Conditions like diabetes, heart disease, or cancer can lead to higher premiums or even policy denial.


  1. Lifestyle Choices:

    • Smoking: Smokers typically pay much higher premiums due to the increased risk of health issues and premature death.

    • Risky hobbies: Activities such as skydiving, scuba diving, or extreme sports can increase premiums because they pose higher risks.


  1. Coverage Amount and Term Length:

    • Higher coverage amounts: Lead to higher premiums because the insurer's potential payout is greater.

    • Longer term lengths: Such as 30-year policies, are more expensive than shorter terms like 10 or 20 years because the insurer covers you for a longer period.


Factors Affecting Life Insurance Rates

Several key factors influence life insurance premiums, including:

Age

  • Younger individuals: Pay lower premiums because they are generally healthier and have a lower risk of dying soon. This makes them less risky for insurers.

  • Older individuals: Face higher premiums due to a higher risk of mortality. For example, the premium difference between a 30-year-old and a 60-year-old can be substantial.

Health Condition

  • Good health: Individuals in good health benefit from lower premiums. Insurers often assess health through medical exams, reviewing medical history, and sometimes requiring lab tests.

  • Poor health: Conditions like hypertension, obesity, or chronic illnesses can result in higher premiums or policy exclusions.

Lifestyle Choices

  • Smoking: Significantly increases premiums. Smokers may pay 2-3 times more than non-smokers for the same coverage.

  • Risky hobbies: Activities such as rock climbing, aviation, and motorsports increase the likelihood of accidental death, leading to higher premiums.

Coverage Amount and Term Length

  • Higher coverage amounts: Require higher premiums as the insurer’s potential payout increases.

  • Longer term lengths: Policies covering longer periods (e.g., 30 years) cost more than shorter-term policies (e.g., 10 or 20 years) because the insurer assumes risk for a longer time.


What doesn’t impact your life insurance premium

Certain factors, such as your occupation or income level, generally do not significantly affect life insurance premiums. Here’s why:


  • Occupation: Unless you work in a particularly hazardous job (e.g., mining, offshore oil drilling, or bomb disposal), your profession typically has little to no impact on your life insurance rates. Most white-collar and blue-collar jobs are considered standard risk by insurers.

  • Income level: Your annual income does not directly affect your life insurance premium. While higher-income individuals may choose larger coverage amounts, which leads to higher premiums, the income itself is not a factor in determining rates.


By focusing on the factors that do influence premiums, you can take steps to manage your health and lifestyle to potentially lower your life insurance costs. Understanding what does and doesn’t affect your rates can help you navigate the process more effectively.

Current Trends in Life Insurance Rates (July 2024)

In July 2024, life insurance rates have shown stability and some incremental changes influenced by various factors such as interest rates, age demographics, and health considerations.


  • Stability and Incremental Changes: According to the Policygenius Life Insurance Price Index (PLIPI), life insurance rates have remained steady since a slight increase in May 2023, when rates rose by 1.4%​ (PolicyGenius)​. This stability is largely attributed to the consistency in market conditions and the broader economic environment.


  • Impact of Interest Rates: Higher interest rates have contributed positively to the life insurance industry. S&P Global Market Intelligence reports that rising interest rates have boosted investment income for insurers, which can potentially offset some premium increases​ (S&P Global)​.


  • Demographic Influences: Life insurance premiums remain heavily impacted by demographic factors, including age, gender, and smoking status. Younger individuals and women typically enjoy lower premiums due to longer life expectancies​ (NerdWallet: Finance smarter)​​ (NerdWallet: Finance smarter)​. Additionally, non-smokers benefit from substantially lower rates compared to smokers.


  • Health and Lifestyle Considerations: Health status and lifestyle choices remain critical in determining life insurance costs. Insurers categorize applicants based on health classifications, which heavily impact premium rates. Individuals with healthier lifestyles and fewer health issues are likely to pay less for their policies​ (PolicyGenius)​​ (NerdWallet: Finance smarter)​.


These trends indicate a relatively stable market for life insurance in July 2024, with slight variations driven by economic factors and demographic specifics.


For more detailed information, you can refer to sources like Policygenius, NerdWallet, and S&P Global Market Intelligence​ (PolicyGenius)​​ (NerdWallet: Finance smarter)​​ (S&P Global)​.

Average Life Insurance Rates by Demographic

By Age Group:

18-30 years:

  • Female: $15.01 to $22.98 per month

  • Male: $19.18 to $29.32 per month

31-45 years:

  • Female: $21.66 to $35.27 per month

  • Male: $25.39 to $42.94 per month

46-60 years:

  • Female: $43.92 to $194.16 per month

  • Male: $56.69 to $268.04 per month

61+ years:

  • Female: $107.83 to $617.51 per month

  • Male: $149.29 to $887.93 per month


These rates can fluctuate based on several factors, including health status, smoking status, and policy specifics (e.g., term length, coverage amount).


Sources: Policygenius provided a comprehensive breakdown of average life insurance rates across various age groups and coverage amounts, NerdWallet reported on the average cost of life insurance emphasizing the impact of age, gender, and health on premiums, and Ramsey Solutions offered insights into term life insurance rates by age and term length.

By Gender

Historically, women tend to pay lower premiums than men of the same age due to longer life expectancy.

By Health Condition

  • Non-smokers vs. Smokers: Non-smokers enjoy significantly lower premiums due to reduced health risks associated with smoking.

  • Standard vs. Preferred health status: Preferred health status individuals receive better rates due to lower perceived health risks.

Average cost of life insurance by term length

Here are the average costs of term life insurance by term length in 2024:

  • 10-year term: $20 to $30 per month

  • 20-year term: $30 to $40 per month

  • 30-year term: $40 to $50 per month


These figures represent general averages and can vary based on factors such as age, gender, health status, and coverage amount. For more detailed and specific rates, you can refer to sources like Policygenius, Ramsey Solutions, and MoneyGeek​ (PolicyGenius)​​ (Ramsey Solutions)​​ (Policy Mutual)​​ (MoneyGeek.com)​.

Cost of Term Life Insurance for Nonsmokers for Various Term Lengths

Term length

Average annual rate for men

Average annual rate for women

10 years

$205

$180

20 years

$334

$282

30 years

$579

$460

Cost of Term Life Insurance for Smokers for Various Term Lengths

Term length

Average annual rate for men

Average annual rate for women

10 years

$405

$360

20 years

$674

$562

30 years

$1,179

$960

These rates are general averages and can vary based on specific factors such as age, health status, and coverage amount. For more precise and personalized rates, using an online quote tool or consulting with an insurance broker is recommended.

Tips for Getting the Best Life Insurance Rates

Securing favorable life insurance rates involves a combination of healthy habits, strategic planning, and thorough research. Here are some detailed tips to help you get the best possible premiums:

Maintain a Healthy Lifestyle

A healthy lifestyle significantly impacts your life insurance rates. Here are some steps to help you maintain optimal health:

  • Regular Exercise: Participate in consistent physical activity to maintain a healthy weight, improve cardiovascular health, and reduce the risk of chronic diseases. Activities such as jogging, swimming, and yoga can have long-term health benefits.

  • Balanced Diet: Consuming a diverse diet filled with fruits, vegetables, lean proteins, and whole grains promotes a healthy weight and reduces the risk of health issues such as hypertension and diabetes.

  • Regular Check-ups: Schedule regular health check-ups to monitor your overall health and catch potential issues early. Preventive care can help you manage conditions before they become serious, which is favorable in life insurance assessments.

Quit Smoking or Avoid Tobacco Use

Smoking and the use of tobacco products are major red flags for life insurers because they greatly elevate the likelihood of significant health concerns and premature death. Here are steps to quit smoking:

  • Seek Support: Join support groups or seek help from friends and family to stay motivated. Numerous communities provide resources and support groups for individuals trying to quit smoking.

  • Use Cessation Aids: Consider nicotine replacement therapies (NRT) such as patches, gum, or lozenges, or prescribed medications designed to alleviate cravings and manage withdrawal symptoms.

  • Professional Help: Consult healthcare professionals who can provide tailored plans and resources for quitting. Behavioral therapy can also be effective in changing smoking habits.

Compare Quotes from Multiple Insurers

Different insurers have varying criteria for determining premiums. To find the most competitive rates, it's essential to compare quotes from multiple companies:

  • Use Online Comparison Tools: Utilize online platforms that enable you to compare quotes from different insurers side by side. This helps you quickly identify the most affordable options.

  • Consult an Insurance Broker: Insurance brokers possess access to an extensive array of policies and can assist you to find the best rates based on your specific needs and circumstances.

  • Review Policy Details: Look beyond the premium costs and consider the coverage benefits, exclusions, and the financial stability of the insurer.

Consider Term Life Insurance for Affordable Coverage Options

Term life insurance is often more affordable than whole life insurance due to its coverage for a set period rather than a lifetime. Here’s why term life insurance might be a suitable option:

  • Lower Premiums: Term life insurance generally offers lower premiums compared to whole life insurance, which makes term a cost-effective choice for many individuals.

  • Flexibility: You can choose the term length that best suits your needs, such as 10, 20, or 30 years. This allows you to tailor coverage to your specific financial commitments, such as paying off a mortgage or funding a child's education.

  • Simplicity: Term life insurance is straightforward, with no investment component or complex policy structures. This straightforwardness makes it simpler to comprehend and handle.

Additional Tips

  • Improve Your Credit Score: Some insurers consider credit history when determining premiums. Occasionally, a higher credit score can lead to reduced rates.

  • Bundle Insurance Policies: Some insurers offer discounts if you bundle life insurance with other policies, such as home or auto insurance.

  • Reassess Your Coverage Needs Regularly: As your life circumstances change, reassess your life insurance needs. You might find opportunities to adjust your coverage and potentially reduce your premiums.


By implementing these strategies, you can proactively secure the most favorable life insurance rates, ensuring that you provide financial protection for your loved ones without overburdening your budget.




Understanding the dynamics of life insurance rates in July 2024 empowers individuals to make informed decisions about protecting their families' financial futures. By considering factors like age, health, and coverage preferences, you can find a policy that meets your needs without overpaying.


Discover personalized life insurance options on IANearMe to safeguard your loved ones today.

FAQs

  1. What is the average life insurance cost per month?

The average monthly cost of life insurance varies based on factors such as age, health, and coverage amount. Generally, it can range from $30 to $1000 or more.


  1. Which is better, whole life or term?

The choice between whole life and term life insurance depends on your financial goals and needs. Term life insurance offers temporary coverage at lower premiums, while whole life insurance provides lifelong coverage with an investment component.


  1. At what age should you buy life insurance?

It's advisable to purchase life insurance when you're young and healthy to lock in lower premiums. However, the ideal age varies based on individual circumstances and financial responsibilities.


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