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The Hidden Influence of Online Reviews on Insurance Buying Decisions

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26 May 2026

How Online Reviews Are Quietly Reshaping Insurance SalesLet's be honest. Most of us got into insurance because we're people-persons. We built our books of business on handshakes, follow-up calls, and the kind of trusted relationships that took years to develop. Referrals were king. A happy client told a neighbor, a coworker, or a cousin, and the phone rang.That still happens. But something shifted, and if you haven't noticed it yet in your own pipeline, you will soon.Today, before a prospect ever picks up the phone to call you, they've already Googled you. They've scrolled ...

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