IA Near Me Introduces Pay‑Per‑Lead (PPL): More Control, More Lead Opportunity for Agents
We're excited to share a significant update to IA Near Me, one that gives you more control and opens up new opportunities to connect with consumers actively looking for insurance.
Today, we're launching our new Pay-Per-Lead (PPL) feature. This isn't just another platform tweak, it's a meaningful step forward in how we operate as an insurance lead marketplace. We built this with your feedback in mind, focusing on giving you more visibility, flexibility, and real control over how you engage with potential clients.
Let's talk about what this means for you and how it works.
What's This All About?
The PPL feature targets one specific (but crucial) area: Homepage "Get a Quote" requests. If you've been watching the platform, you know these represent one of the highest-volume entry points for consumer inquiries on IA Near Me. It's where a lot of people start their insurance search.
Right now, PPL is available exclusively to Enhanced Plus agents. And here's something important: this is designed to complement, not replace, your existing lead sources on the platform. You're not losing anything. You're gaining options.
Why We Built This
We listen. And two things kept coming up in conversations with agents like you:
First, you wanted the ability to participate in higher-volume homepage quote traffic. Second, you wanted greater control over competitiveness and visibility by line of insurance.
That's exactly what PPL delivers. With this feature, eligible agents can actively choose which policy types they want to receive homepage quote leads for. You also set pricing ranges that influence how leads are distributed through the platform's priority logic.
Simple question: Who gets access? PPL is available only to agents on the Enhanced Plus plan.
So What Exactly Is Pay-Per-Lead (PPL)?
Think of Pay-Per-Lead (PPL) as a lead participation and priority system. It applies specifically to Homepage "Get a Quote" requests on the IA Near Me platform.
Here’s how it works in practice: You activate PPL for each insurance line you want to participate in, such as auto, home, or life.). Then you set a bid from minimum and maximum price range type of policy. Those settings help determine your priority position when homepage quote leads are routed.
Once a consumer completes the homepage quote form, they’re shown a list of matching agents. This is where priority matters. Agents with active PPL settings and competitive pricing ranges may be shown higher on the list, making them more visible to consumers.
Rather than dealing with a one-size-fits-all model, PPL lets you decide which type of policy you want to compete in, how competitive you want to be, and when to adjust or pause participation.
This structure creates a more balanced insurance lead marketplace. Your exposure is influenced by your own agent-defined settings rather than some rigid, static placement system.
How Homepage "Get a Quote" Lead Routing Actually Works
Homepage "Get a Quote" requests are one of the highest-volume lead sources on IA Near Me. These requests now flow through the Pay-Per-Lead system.
Here's the step-by-step process:
- A consumer submits a quote request from the IA Near Me homepage
- That request enters the PPL routing system
- Eligible Enhanced Plus agents are considered based on three things: whether you've activated PPL for the requested type of policy, your agent-defined min–max pricing, and the platform priority ranking logic
Only agents who have activated PPL for that insurance type and configured pricing are eligible to receive these homepage quote leads. Your priority ranking affects which agents are surfaced and routed when these leads are distributed. This helps ensure that exposure aligns with your participation choices, not someone else's.
Here's a Critical Distinction: Two Different Lead Sources
This is important, so pay attention: IA Near Me now supports two separate quote request pipelines. They function independently of each other.
Source A: Homepage "Get a Quote" → PPL-Based Routing
This originates from the IA Near Me homepage and brings higher-volume consumer traffic. It's routed through the Pay-Per-Lead system and is available only to Enhanced Plus agents who activate PPL.
Source B: Agent Profile "Get Quote" → Direct to Agent
This one originates from an individual agent's profile page and routes directly to that agent. It's not affected by PPL settings and is still included with Enhanced Plus plans.
These are separate lead sources. Participating in PPL does not replace or interfere with direct profile quote requests. Let me be crystal clear: Enhanced Plus agents continue to receive direct leads from their profile Get Quote button, regardless of whether PPL is enabled. You're not trading one for the other.
How to Activate Pay-Per-Lead (PPL)
If you're an Enhanced Plus agent, configuring PPL is straightforward. You can do it directly from your dashboard.
Here's your step-by-step activation:
- Log in to your IA Near Me account
- Open the dashboard menu
- Navigate to Menu → PPL (Pay Per Lead)
- Select the policy types you want to activate
- Set your bid from minimum and maximum pricing for each type
Once your settings are configured, activate the status for each policy type and click the Launch Campaign button. You can update your settings at any time. Charges apply only when a lead is sent to you, and you remain in full control over participation and pricing as your business needs changes.
What's in It for You?
The Pay-Per-Lead feature is designed to add flexibility and opportunity without forcing you into anything you don't want.
Here are the key benefits:
- An additional lead channel alongside direct profile quote requests
- Access to homepage quote leads, one of the platform’s highest-volume consumer entry points
- Participation by type of policy, allowing targeted involvement
- Configurable pricing ranges to align with internal lead strategies
- Full flexibility, with the ability to update or pause settings at any time
Homepage quote leads originate from consumers who complete a quote form and are then presented with a list of matching agents. This structure supports intentional engagement and gives agents visibility at the point where consumers are selecting who to contact.
By combining direct profile-based quote requests with PPL-routed homepage leads, Enhanced Plus agents and agencies can diversify lead intake within the IA Near Me platform while maintaining control over participation, prioritization, and resource allocation.
Need to Upgrade? Here's What PPL Requires
Pay-Per-Lead is available only to Enhanced Plus agents.
If you're currently on Basic or Enhanced plans, you'll need to upgrade to gain access to Pay-Per-Lead (PPL) homepage quote leads, editable quote questionnaires, and continued access to direct profile "Get Quote" leads.
The Enhanced Plus plan is designed for agents who want expanded visibility and more control within the insurance lead distribution ecosystem. It's built for professionals who are serious about maximizing their opportunities.
Building a Balanced Insurance Lead Marketplace
At our core, IA Near Me operates as an insurance lead marketplace and discovery hub. We connect consumers and agents through transparent routing logic and agent-controlled participation.
The introduction of Pay-Per-Lead strengthens that model in three key ways. First, it expands homepage quote lead access for participating agents. Second, it introduces an agent lead priority system that you control. Third, it supports fair and flexible insurance quote routing.
As the platform continues to grow, PPL is one of several tools designed to help agents participate on their own terms while increasing lead opportunity. We're not done innovating, but this is a significant step forward.
Watch the video overview to see how PPL setup and routing work on the platform.
Ready to Get Started?
If you’re a registered IA Near Me agent:
- Log in to your account
- If you’re on the Enhanced Plus plan, go to Menu → PPL (Pay Per Lead) to review and configure your settings
- If you’re on a Basic or Enhanced plan, you’ll see upgrade options in your dashboard to access Pay-Per-Lead
If you’re not yet registered on IA Near Me:
- Create an agent account on the IA Near Me platform
- Select a plan that fits your business needs
- Upgrade to Enhanced Plus to enable Pay-Per-Lead and homepage quote lead access
Have questions about plan eligibility or upgrading to Enhanced Plus? Visit your account dashboard or contact IA Near Me support. We're here to help you make the most of this new feature.
This is about giving you more tools, more choice, and more opportunity. We're excited to see how you use it.
